LISA SARGENT is an award-winning fundraising copywriter, nonprofit educator, and story strategist on a mission to transform the way nonprofits communicate with their donors. Lisa is a contributing author to the acclaimed decision science book Change for Better, and her free Donor Thank-You Clinics were named one of the world’s “top 10 gifts for fundraisers” by SOFII (Showcase of Fundraising Innovation and Inspiration), where they remain one of the most-ever visited exhibits. Sargent is co-author of Lessons from Merchants Quay Ireland, a widely acclaimed case history on the remarkable outcome of proper donor care, created at the invitation of the Commission on the Donor Experience. With a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy, Sargent writes, speaks, and trains on what works: proven production perspectives, results-based copywriting and creative tips, actionable strategies, and a bounty of behavioral science delivered with a perennial passion for building a better world. She wears her heart on her sleeve for clients past and present including: Trócaire, Best Friends Animal Society, Merchants Quay Ireland, ChildVision, St. Helena Hospital Foundation, Barretstown, Shriners Hospitals for Children, Animals Asia, and Northwestern Memorial Foundation, among others.
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